It’s been three years since I had the privilege of attending An Event Apart, the leading conference for web builders, and it’s going on again in Boston right now. When I was there, the highlight was Jared Spool, a usability expert who gives an entertaining yet incredibly smart presentation on driving users to their destinations.

Whether you’re a designer or someone that frequently works with them, I recommend reading Jeremy Keith’s notes on Jared’s talk from last night. Reading text may be a pale imitation of actually seeing Spool speak, but it still contains many of his great, results-focused design principles and strategies.

   

Posted on May 3, 2011 #web